black Up Visuel institutionnelThe makeup artist brand with a unique concept


Founded in Paris in  1999 by a professional makeup artist of African ancestry, this is the first premium brand to enhance black and mixed beauties.

It offers luxurious skincare and makeup focused on modernity, elegance and innovation.

black|Up develops products that pair professional quality and pleasure of use: velvet textures, magical pigments, intense colours, as well as perfect coverage.

A wide choice of textures and shades adapted to the specific needs of black and golden skin.

Creativity | Innovation

As the French selective makeup artist brand for women of color, black|Up Cosmetics was born from a desire to express creativity and drive innovation in the world of cosmetics.

Renowned | French brand

Today black|Up Cosmetics has garnered a substantial fan base in France among women of color and has risen to become the nation's #1 ethnic makeup brand*, distributed in approximately 200 retail locations.

* Source : NPD 2009