black|Up Official: makeup and cosmetic products expert for black beauties

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SHY'M COLLECTION

black|Up x Shy'm Eyeshadow and Blush Palette

black|Up x Shy'm Demi Matte Liquid Lipstick

black|Up x Shy'm Magnetic Lashes

New Lipsticks

Discover our 6 new lipstick shades,
including "Fig on Fleek" in partnership with beauty influencer @envydeladyd.

Lipstick | NRGE 43M

Lipstick | NRGE 44M

Lipstick | NRGE 41M

Foundation Finder

Find your ideal shade.
The ultimate guide to
discover your black Up shade.

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FOUNDATION, POWDER, BLUSH, EYESHADOWS, PENCILS, LINERS AND MASCARAS, LIPSTICKS, NAIL LACQUERS...

Makeup Expert

For tan to dark skin tones

The brand

SHY'M COLLECTION

Foundation finder