THE BRAND

Parce que chaque peau mérite l'excellence.

Beauty engineered for melanin-rich skin.

black Up is the first French makeup brand dedicated to deep and dark skin tones. Created by makeup artists, our complexion-first approach delivers true-to-skin shades, weightless textures, and pro-level wear.

Our formulas go beyond performance: 100% vegan foundations, cruelty-free standards, and European craftsmanship—with select products made in France. This is beauty without compromise. Because Black skin deserves nothing less.

Beauté puissante. Authentique. Déterminée. Invincible.

Beauty in full force. Unfiltered. Unapologetic.

At black Up, beauty goes beyond color. It embodies presence, radiance, and identity. Our pigment-rich formulas are designed to reveal every nuance of dark skin tones, never to mask them. Here, beauty doesn’t follow rules. It creates them. Each product pays tribute to the aura, confidence, and individuality of melanated women.

Innovation sans compromis. Beauté qui ne s’efface jamais.

Rooted in heritage. Driven by innovation.

Born in Paris, black Up has always championed the unique needs of melanin-rich skin. Our expertise blends decades of artistry with modern cosmetic science to craft formulas that celebrate, not compromise. From rich pigments to flawless wear, every product is designed with intention—to reflect the past, meet the needs of today, and elevate the future of beauty for deep skin tones.

OUR COLLECTIONS

Precise formulas designed to enhance melanin-rich tones.